Roanoke, VA - October 2016.
B2C Enterprises announces the addition of their new Strategic Marketing and Business Development Liaison Jenna Lazenby. She will specialize in growing B2C's base of clients.
Over the last several years, B2C Enterprises has expanded from assisting many local businesses to managing projects for more than two dozen companies across five states. Lazenby has more than twenty years of experience in sales support and strategic marketing and is expected to be an asset in the marketing and advertising agency's continued growth trend.
"Jenna and I met two years ago at the CityWorks (X)po Event," said Bruce C. Bryan, B2C Enterprises' Founder and President. "We recently started speaking about putting her diverse branding and marketing background to use within our company. Finding talent is one of the hardest parts of leading an organization and when a person with her background and skill set crosses your path, it's important to be in a position to expand."
Lazenby most recently worked as the Director of Marketing for Aeroprobe Corporation, a leading aerospace engineering company. There she developed and executed comprehensive marketing initiatives, led the company's rebranding efforts, and was instrumental in the fundraising and formation of the Ridge and Valley Chapter of the Association for Unmanned Vehicle Systems International. Lazenby holds a Bachelor of Arts Degree from Hollins University and a Master's Degree in Communication Studies from Virginia Tech.