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Local Marketing and Advertising Agency Launches Re-Branding of Charlotte-Based Firm

Roanoke, VA - July 2018.

B2C Enterprises is celebrating the successful launch of new branding and a website for the Grigg Group, an employee benefits firm based in Charlotte, North Carolina. The full-service marketing and advertising agency created a customized branding package for the company including a new logo, brand communications, business card, stationery, and a stylized website. The new look was revealed this month.

"We couldn't be happier with the outcome of this project with B2C," said Kelly Grigg, President and Founder of the Grigg Group. "The staff took great care in ensuring our updated look and fresh messaging captured our desire to move forward as a company without completely losing our 20-year history. The result is a group of beautiful elements that I'm sure will drive our growth for years to come.

"B2C Enterprises built the Grigg Group's new website from start to finish including the development of a new site map, updating copy, and search engine optimization (SEO) setup. The agency will continue working with the Grigg Group to maintain their new website by monitoring optimization, providing general maintenance, and assisting with content updates. To browse the Grigg Group's new website, visit www.theGriggGroup.com.

"Re-branding is one of those fun challenges where you're tasked with creating a new image that works with both traditional marketing elements, like business cards and letterheads, and more modern business needs, like an interactive website," said Bruce C. Bryan, President of B2C Enterprises. "It takes a lot of listening, collaboration, and feedback with the client. Even being hundreds of miles away, Kelly, David, and the rest of the Grigg Group were great in communicating with our team and we're really proud of the outcome.

" In addition to website development and branding, B2C Enterprises offers services in advertising, marketing, media negotiations, public relations, and business development. For more information about B2C, visit www.b2centerprises.com

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