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B2C Enterprises Named Agency of Record for Delta Dental of Virginia

Roanoke, VA - March 2014. Advertising and marketing agency B2C Enterprises has expanded its healthcare client portfolio with the addition of Delta Dental of Virginia.

"I have appreciated the fresh, creative and strategic perspective that B2C has brought to our advertising projects," said Chris Pyle, Vice President, Marketing and Government Relations for Delta Dental of Virginia. "We have fun working together, which is important to me. And we also get results."

B2C Enterprises is Delta Dental of Virginia's strategic partner for brand management, marketing of key services, media planning and online strategy development including web site design.

"The great thing about a client like Delta Dental is the pure collaboration of working with such creative people," said Bruce C. Bryan, President of B2C Enterprises. "I find sometimes we stretch them and I love that they drive us in the process as well."


Delta Dental of Virginia is passionate about good oral health. In fact, dental benefits coverage is their specialty. For 50 years, they have been working to improve the oral health of Virginians by providing flexible, affordable dental benefit plans and building the largest network of participating oral health providers in the state. More than 1.8 million Virginians now use Delta Dental of Virginia for their dental health benefits.

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