Roanoke, VA - August 2014.
B2C Enterprises recently completed commercial production for five clients striving to enhance specific messages, drive sales, and create emotional reactions. Tanglewood Mall, Power Credit Union, Woodson Honda, Black Dog Salvage, and Delta Dental of Virginia deliver informative, interactive, and creative experiences through storytelling. Crafting commercials for five unique clients simultaneously offered a challenging but rewarding opportunity.
"Creating a story that not only grabs the attention of the audience but also evokes an emotional response is critical in designing a successful commercial," said Bruce C. Bryan, President of B2C Enterprises. "Doing five such campaigns really pushed our creative teams. That's for sure."
Tanglewood Mall and Power Credit Union's campaigns were produced in conjunction with Motion Adrenaline. VPS worked with B2C on the Delta Dental of Virginia video production. B2C teamed with Virginia Video Production on the updated Black Dog Salvage and Woodson Honda commercial packages.
"We are excited to see how effective these commercials are for our clients," said Bryan.
The campaigns all launch within the month - Woodson Honda and Tanglewood Mall will run in the Roanoke television market. Delta Dental of Virginia is running in Roanoke, Richmond, Charlottesville, and Northern Virginia. Black Dog Salvage is featuring their campaign in video pre-roll advertising on the web in targeted markets in Virginia, North Carolina, and Ohio. Power Credit Union is based in Pueblo, Colorado and will be airing their commercials in Pueblo and Colorado Springs, Colorado.
A gallery of the commercials may be seen on www.vimeo.com/groups/265617.