Full Service Roanoke Based Advertising Agency Extends Multi-Year Station View Essentials Contract to Include Richmond and Charlottesville, Virginia
Roanoke, VA - September 2014.
B2C Enterprises, a full-service advertising and marketing agency in Roanoke, Virginia recently added multiple markets to their ongoing Station View Essentials agreement with Rentrak (NASDAQ: RENT), the leader in multiscreen media measurement serving the advertising, television, and movie industries.
"We've been doing a lot more work in other parts of the state," said Bruce C. Bryan, president of B2C Enterprises. "The quality of the information Rentrak provides and the ease of use for us makes it a logical choice to help us better serve our clients and attract new ones in other key parts of the state who are also forward thinking."
The agency will utilize Rentrak's local TV ratings currency to achieve a greater degree of efficiency and effectiveness when planning and buying on behalf of their local market television advertiser clientele in Roanoke, Richmond, and Charlottesville.
"Our expansion with B2C Enterprises mirrors the growth and success we are experiencing with a fast-growing number of advertising agencies," said Steve Walsh, EVP of Local Television for Rentrak. "The confidence of buying television based on consistent, reliable, granular data for every day of the year."
Rentrak's television ratings service is the only fully-integrated system of detailed satellite, telco, and cable TV viewing information from more than 25 million TVs nationwide including granular information for TV stations in all 210 local markets.
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit rentrak.com