Ok – so no one likes a bragger. On the other hand it’s perfectly fine to talk up someone else, right? Since my company started a little over three years ago, I have been honored to be associated with Member One Federal Credit Union. For two years now they have been selected as one of the top places of employment in the Commonwealth of Virginia. Our company is proud to be associated with such a fine organization. Recently the team at Member One decided to branch out.
They secured a new web site – www.loansolution.org – and began a multi-layered advertising campaign to engage their current and prospective member base. The goal was to ask people for their own best loan stories. They’ve clearly hit a hot button in the marketplace. The look of the site is fresh and inviting. The web videos are fun and easy to watch. The feel of the campaign is light, but practical.
Since early May they have also added a Facebook presence, populated a YouTube channel, and they continue to expand their territory.
This isn’t the first time I’ve seen a microsite built from scratch generate buzz, but it is among the quickest growth curves. In just under three months Member One has had almost 2,600 visitors view almost 9,000 pages on their site. They combine a number of critical elements to drive their success.
What new approaches is your organization using to solve old problems?
A salute to Member One FCU – who’s marketing team isn’t stopping with www.loansolution.org, but continuing with fun new ideas like the @SaveThisBuyThat Twitter feed and other exciting tactics. Where are you going to start?
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