Like so many of you on February 4th, I sat watching the Super Bowl waiting to laugh. I wanted to laugh and I wanted to see advertising that entertained me.
Most of the night, I passed through the :30 second commercials tossed in front of me waiting and hoping for the next one to be a little funnier or more interesting. Usually, I was disappointed.
As a general rule at B2C Enterprises, we like to use our client’s airtime and space to interrupt and get attention. After we’ve caught your eye, we’ll try to educate, promote, sell, or create an action. But first, we have to make sure you’re engaged.
Humor is a wonderful way to break into someone’s space or to capture their interest.
When it’s appropriate, we use humor in our client’s marketing. It’s a fun way to communicate with clients and customers. Ultimately, people want to do business with someone they know or trust. They also want to continue doing business with those same people. Comical advertising that’s also successful can often create a more in-tune and deeper relationship with both your prospects and your current clients.
So, if you want to break things up a little bit or freshen up your outreach – try something new.
Laugh a little. Better yet, make others laugh – out loud if you’re good enough.
(As I wrote this, I couldn't help but also think about the below piece from our Tennessee office at the end of last year. Though it’s officially springtime and not the Christmas Season, I thought I’d wrap things up by passing it along to you.)