6 Degrees from New Business

February 2015


Right next door.

That's where the downtown Roanoke headquarters for a major regional company is located.

For the past few years we've been doing work for Boxley Materials Company. This isn't a piece about one of our clients, rather an interesting study in how business development, building a network of referring partners, and the power of the internet has made our really big world incredibly small.

We share an office wall with Boxley, but more importantly we share a trusted advisor. Sarah Huddle from the Albright Group works with clients up and down the eastern seaboard. She has roots in Roanoke, but is located in Richmond. For years we've supported her company's efforts and she recently turned to us to partner on a series of projects for Boxley.


Think about the path involved in finishing this major project...

Boxley, my work neighbor, hired the Albright Group in Richmond who brought B2C Enterprises (Roanoke) into help with a specific project. We then turned to our business partner WebArt (Toledo, Ohio) and jointly developed a web site marketing program for Boxley. Our businesses are linked together by experience, expertise, and need. But the foundation is the relationship. That relationship - interwoven with trust - has driven business for everyone.


We're all less than six degrees from our next business opportunity... and Kevin Bacon.

We're all over the Eastern Time Zone - each doing our part - no longer bound by proximity. Think about where your next new business opportunity will come from. It could be next door or from a town far away.

It's a small world after all.

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